Explainer · Morris as Designer
William Morris and Nature: Drawing From Gardens, Hedgerows and Rivers
The V&A credits the success of Morris's designs to his close observation of nature, with every design centred on plant-based forms. Two dated examples, Bird and Anemone and Willow Bough, show how observation became ornament.

On this page
According to the Victoria and Albert Museum, the success of Morris's designs relies on his close, well-practised observation of nature, and every design centres on plant-based forms. The V&A also states that his patterns were stylised evocations of natural forms rather than literal transcriptions.
This page sets out what that means in practice, using two dated examples from the V&A's own records, Morris's own words, and an honest account of where the evidence runs out.
The short answer: observation before ornament
The V&A's account of Morris's method is straightforward: his wallpapers succeed because he observed nature closely and repeatedly, and every one of his designs is built around plant-based forms. Observation came first, ornament second.
The second half of the answer matters just as much. In the V&A's description, Morris's designs were stylised evocations of natural forms, not literal transcriptions. He did not copy a leaf onto paper; he distilled one. That distinction shaped everything he made, and he argued for it in print.
What Morris himself said about drawing from nature
Two short quotations from The Lesser Arts (1877) are recorded in the sourced material for this page.
It should be said plainly: these two lines from a single 1877 essay are what the sourced record provides here, and anything beyond them would be guesswork.
Bird and Anemone: a pattern built from garden forms
The V&A holds Bird and Anemone, a furnishing fabric of block printed cotton designed by William Morris for Morris & Co. and dated 1882, museum number O78906. The museum records that it was block printed in red madder dye on a dyed cotton ground.
The V&A identifies it as one of three monochrome patterns Morris designed to be printed by the indigo-discharge method, a technique that had preoccupied him since 1875. According to the V&A, experiments with indigo for these designs began in April 1881 at his workshop in Queen Square, London, and were successfully printed after he moved into his factory at Merton Abbey, Wimbledon, in June of the same year.
The pattern also marks a rare crossover. The V&A notes that Bird and Anemone is one of the few repeating patterns Morris used for both textiles and wallpapers, which makes it a useful example of how the same plant-based thinking served two different crafts.
Willow Bough: leaves observed, then stylised
A second worked example is Willow Bough. The V&A holds a wallpaper specimen, museum number O78227, designed by William Morris and first issued in 1887, block printed in distemper colours on paper. The museum records that it was printed by Jeffrey & Co. for Morris & Co.
The V&A describes the pattern as a foliate design of intertwined willow leaves, green on a pale-blue ground. A second specimen, museum number O248728, also first issued in 1887, survives with a white background colourway, showing that the same observed leaves were reissued in more than one scheme.
Put beside Bird and Anemone, Willow Bough shows the method at its clearest: a plant known from riverbanks, reduced to a flat repeat that still reads as willow. For more on how these papers were designed and sold, see the story of Morris wallpaper.
Where Morris sat among his contemporaries
The V&A places Morris's nature-based designs between two camps. His wallpapers were flat and stylised, but they lacked the severe formality of the geometric wallpapers by the Design Reformers Owen Jones (1809 to 74) and Augustus Pugin (1812 to 52). In the museum's reading, Morris kept the plant present without pretending the paper was a garden.
His influence spread quickly. The V&A records that towards the end of the 19th century his designs began to significantly influence the wider market, with other designers and manufacturers producing cheaper papers in the Morris style. The museum points to Charles Voysey (1857 to 1941), whose flat but complex patterns and stylised organic forms show clear evidence of Morris's influence.
Not everyone approved of the scale of his patterns. Writing in the Journal of Decorative Arts in 1892, a commentator said of Morris's work:
…patterns are palatial in scale, and whilst their colouring is very beautiful and soft, the magnitude of the designs exclude them from ordinary work
Morris himself felt his larger patterns worked well in smaller rooms, but this went against the prevailing view of Victorian tastemakers. The V&A adds that Oscar Wilde apparently disliked Morris's work, though the museum's own wording hedges the point, and the evidence does not settle what Wilde actually thought.
How far the nature connection can be documented
Honesty about the limits of the record is part of this subject. The evidence names plant-based patterns and attributes the observation of nature to Morris's method, but it does not document where Morris studied particular plants at first hand. Claims that he sketched specific flowers in specific gardens cannot be made from the sourced record here.
Dates need care too. The Victoria and Albert Museum dates Bird and Anemone, a block printed cotton designed by Morris for Morris & Co., to 1882. Where a date comes from a single museum record, it is safer to attribute it to the museum rather than state it flatly.
The same caution applies to Morris's own words. The sourced record for this page contains only the two short quotations from The Lesser Arts (1877) quoted above, so readers should treat any longer, familiar-sounding quotation with suspicion.
The scale of the wallpaper work
The plant-based approach added up to a large body of work. During his career, William Morris (1834 to 96) produced over 50 wallpapers, according to the V&A.
One dated example, according to the V&A, is the Sunflower wallpaper, designed by William Morris and manufactured and printed by Jeffrey & Co. in 1879 in England. Its title alone tells you where the design began: in a plant, observed and then ordered into a repeat.
The wallpaper work sits inside a wider practice. Morris also designed printed and woven textiles and embroidery, and the same plant-based forms recur across them. Our guide to [Morris textiles](L1) follows those threads in detail.
Frequent questions
Did Morris draw his patterns directly from real plants?
The V&A attributes the success of his designs to his close, well-practised observation of nature and states that every design centres on plant-based forms, while describing the results as stylised evocations rather than literal transcriptions. The evidence does not document where he studied particular plants at first hand.
What did Morris mean by avoiding sham-real boughs and flowers?
In The Lesser Arts (1877), Morris warned against sham-real boughs and flowers, and advised wallpaper designers to avoid falling into the trap of trying to make your paper look as if it were painted by hand. He wanted patterns that suggested nature without imitating it literally.
Which Morris designs show nature most clearly?
The V&A's records give two dated examples: Bird and Anemone, a block printed cotton of 1882 used for both textiles and wallpapers, and Willow Bough, a wallpaper first issued in 1887 showing intertwined willow leaves in green on a pale-blue ground. The Sunflower wallpaper of 1879 is another dated example.
If you want to see how these plant-based patterns moved from drawing to printed paper and into customers' homes, continue to our guide to William Morris wallpaper, or browse the related collection of William Morris original designs.
Sources & further reading
- Victoria and Albert MuseumV&A O78906: Bird and AnemoneMuseum collection databaseRead source
- Victoria and Albert MuseumV&A O78227: Willow BoughMuseum collection databaseRead source
- Victoria and Albert MuseumV&A O248728: Willow BoughMuseum collection databaseRead source
- Victoria and Albert MuseumWilliam Morris and wallpaper design · V&AMuseum articleRead source


